In a bid to further shore up its user base, Kunal Shah-led CRED is piloting a new feature which allows users of the app to use CRED Coins at offline stores and for online purchases, sources told Inc42.

CRED rewards its users for making credit card payments through CRED Coins. Till now, CRED Coins were only allowed to be used for in-app purchases from the startup's ecommerce marketplace.

For the pilot, CRED has partnered online and offline merchants to allow its users to redeem CRED Coins for select products at their outlets or apps, the sources said. For instance, a CRED member will be able to use coins at food and beverage outlets after scanning a QR at the merchant outlet. After the verification, the user will be able to redeem CRED Coins for getting discounts.

The coins can also be used to buy Zepto Pass, the quick commerce startup's membership programme. In addition to redeeming coins, users can earn cashback or vouchers on the websites of brands like Urban Company and ixigo to get cashbacks and vouchers. CRED plans to soon add more merchants to the programme.

The pilot is currently live for a few selected users. They can use CRED coins for making online purchases on the apps and websites of select merchants. The offline stores for the programme will go live soon in Bengaluru, before national expansion.

CRED declined to comment on the development.

The development comes at a time whenCRED has put in motion its super app plans with the launch of a number of services. It recentlyforayed into the insurance space. Last month, it partnered three insurance companies - Go Digit General Insurance, ICICI Lombard and Zurich Kotak General Insurance - to provide insurance service to its users.

It also launchedCRED Money in July to enable its users to get a unified view of all their bank account balances, reminders for recurring payments beyond credit card transactions and a tool to analyse spends.