This will allow Swiggy users to place orders via AI tools such as ChatGPT, Claude, Google Gemini, among others.

"By bringing MCP to quick commerce, food delivery, and dining out, we're removing friction from daily decisions and enabling a level of ease, personalisation, and joy that makes on-demand convenience feel effortless," Swiggy CTO Madhusudhan Rao said.

With this launch, Swiggy claimed that Instamart is the first quick commerce platform globally to adopt MCP, allowing users to browse and purchase from an assortment of over 40,000 SKUs using simple, natural language prompts on the AI platform.

For context, MCP is an open-source standard introduced by Anthropic in November 2024, allowing AI models to connect with external systems. It acts as a universal, secure bridge, enabling LLMs to move beyond static knowledge to access live, relevant data, such as local files, databases, or APIs, significantly enhancing AI agent capabilities

In India, this standard was initially integrated by the fintech platforms such as Razorpay and Cashfree in India last year, allowing LLMs to connect their proprietary data sources to offer financial services to their customers.

Following this, logistics and healthtech startups also began leveraging the MCP integration to enhance their offerings via simple prompts.

AI deployed in Indian companies is expected to penetrate deeper into business layers, where scaling infrastructure and delivery as well as developing new products and capabilities would be of highest priority, where AI was once applied on a particular layer of companies, focussing only on launching AI bots to automate interactions with end-users or automate a single line of operation.

To note, Google and Inc42's Bharat AI Startups Report 2026 projects the Indian AI market to reach a $126 Bn opportunity by 2030, with a potential GDP impact of $1.7 Tn by 2035.

The development adds on to Swiggy's experimentation spree, where it has consistently introduced new features or launched consumer apps over the past year or so to retain its market share.

Most recently, Swiggy rolled out a short-form promotional video feature under its DineOut segment in December last year, where Bites allows users to scroll through a "reels" like feed within the app, react in the videos and share them.

On the financial front, Swiggy's Q2 FY26 net loss zoomed 74% to INR 1,092 Cr from INR 626 Cr in Q2 FY25. Operating revenue soared 54% to INR 5,561 Cr in Q2 FY26 from INR 3,601 Cr in the year-ago quarter. The company is set to release its Q3 performance update on January 29.

Shares of Swiggy ended today's trading session 1.68% higher at INR 317 apiece on the BSE.