Tractor marketplace startup Traction Junction has announced its second ESOP (employee stock ownership plan) liquidity programme. The early-stage startup has announced that it will be buying back stocks worth ₹3 Cr from 80 eligible employees who will exercise their vested ESOPs.
This is the startup’s second ESOP liquidity event within 2 years. It follows Tractor Junction's ₹200 crore ($22.6 Mn) Series A funding in November 2025, led by Astanor, with participation from existing investors Info Edge Ventures and Omnivore.
Additionally, Tractor Junction also claimed that its topline for the year FY26 stood at ₹198.4 Cr, marking a 62% YoY increase and gained over 6 Cr annual platform visitors.
The startup is targeting a 2X increase to hit ₹400 Cr in revenue for the fiscal year FY27.
Founded in 2018 by Rajat Gupta, Shivani Gupta and Animesh Agarwal, Tractor Junction helps farmers and rural entrepreneurs discover, buy, sell, finance, and insure tractors and commercial vehicles through an integrated digital, retail and fintech network.
The startup operates company owned company operated (CoCo) stores across 85 cities in six states and partners with more than 50 original equipment manufacturers (OEMs) of tractors, trucks, three-wheelers, and two-wheelers.
Tractor Junction also launched its fintech arm FINJ in 2024, which is active in 17 states with 35+ lender partners and over 19,000 channel partners.
Including its last funding round in November last year, Tractor Junction has bagged more than $28 Mn in funding to date.
ESOP buybacks are often viewed as a critical component to attract and retain talent within the Indian startup ecosystem for some time now.
In 2025, twelve Indian startups conducted ESOP buybacks in 2025, helping more than 9,200 employees unlock wealth worth over ₹1,409 Cr ($158 Mn).
Prior to Tractor Junction, five startups - Innovaccer, Emversity, CoinDCX, Atlys and Unacademy - have undertaken ESOP buyback exercises this year.