BharatPe has launched BharatPe Flex, a Credit-on-UPI product powered by YES BANK, allowing eligible users to access a credit line while making payments through UPI.
The financial services and payments company said the product is designed to give customers greater flexibility and control over everyday spending without requiring them to change their existing payment habits.
BharatPe Flex can be used across existing UPI payment flows, including QR code payments at shops, online transactions, bill payments, mobile recharges, travel bookings, shopping, fuel purchases and other daily spends.
The launch comes as UPI continues to play a central role in India's digital payments ecosystem. BharatPe said consumers are increasingly looking for payment options that better align with their cash flows and spending needs.
Through BharatPe Flex, users can pay via UPI and settle their dues within an interest-free period of up to 45 days. They can also choose to repay the full amount within the billing cycle or convert eligible spends into equated monthly instalments.
The company said eligible users can complete onboarding and activation digitally, with approvals available within three minutes after completing the required process.
Speaking on the launch, Nalin Negi, CEO, BharatPe, said, 'UPI has fundamentally transformed the way India transacts by making payments instant, interoperable, and accessible at scale. As digital payments mature, we believe the next phase of innovation will focus on providing consumers with greater flexibility and control over how they manage everyday expenses. BharatPe Flex has been built to address that emerging need by combining the familiarity of UPI with the convenience of credit in a seamless and intuitive manner.'
Commenting on the partnership, Anil Singh, Country Head, Credit Cards & Merchant Acquiring, YES BANK, said, 'YES BANK has been a major player in India's UPI ecosystem, supporting the growth of digital payments through strong technology infrastructure and innovation-led solutions. As the payments landscape continues to evolve, we see significant opportunities to leverage our strengths across payments and credit to enable newer use cases and deliver differentiated customer experiences. Our collaboration with BharatPe reflects our commitment to provide a seamless Credit-on-UPI experience that offers customers greater flexibility in managing their everyday transactions.'
BharatPe said key features of BharatPe Flex include online and offline UPI payments, an interest-free repayment period of up to 45 days, the option to repay in full or convert spends into EMIs, digital onboarding, in-app tracking of expenses, limits and repayments, and rewards on eligible payments made through BharatPe UPI.
As part of the launch, BharatPe has also introduced a brand campaign built around the proposition 'Pay now. Settle later.' The campaign highlights the company's focus on payment solutions that combine the familiarity of UPI with the flexibility of credit.