Health-focused quick service restaurant startup Açaí Theory has raised Rs 4 crore in a pre-seed funding round led by All In Capital, with participation from TDV Partners and several angel investors, including Rinshul Chandra, Harpreet Grover, Anurag Prasad and Harish Varadarajan.
The Bengaluru-based startup said the funds would be used to expand operations, strengthen its supply chain and research capabilities, and build brand visibility.
Founded in 2025 by Rishav Ranjan and Akash Kyal, Açaí Theory is positioning itself as a health-first QSR brand centred on açaí-based products. Its menu includes nutrient-dense bowls, smoothies and superfood snacks, built around açaí, a fruit sourced from the Amazon region of Brazil.
The startup operates an assembly-only model without live cooking, which it says enables faster service and consistency across outlets. It currently runs a flagship store in Bengaluru and reports having served more than 10,000 bowls within six months of launching in October 2025.
'We are building a format where health and indulgence coexist without compromise. With this capital, our focus is on strengthening the foundation in Bengaluru and preparing for scale across markets,' the founders said.
As part of its expansion plans, the startup aims to open between eight and ten outlets in Bengaluru, establish a central kitchen, and introduce AI-driven tools alongside digitised operating procedures to improve efficiency.
'Açaí Theory stands out with its clear positioning and scalable model tailored for India's evolving consumption patterns,' said Ujwal Sutaria of TDV Partners.
The startup enters a growing segment of health-oriented food brands in India, alongside other players focused on wellness-led food and beverage offerings.