OneKiraana, a startup enabling India's kirana stores to create their own private labels through customisation at the micro-layer, announced it has raised $1.6 million in a seed funding round led by Ankur Capital.
The round also saw participation from GreenTrunk Ventures, VCMint and other angel investors.
The startup will use the fresh capital to expand its tech and manufacturing capabilities, deepen its last-mile logistics network, and grow its store footprint across India.
According to OneKiraana, India's $500 billion grocery market remains largely offline and is served by more than 13 million neighborhood kirana stores. However, these stores have historically operated with fragmented supply chains, limited pricing power, and little to no brand identity of their own.
OneKiraana said aims to change this through its online platform, which combines micro-layer SKU customization, last-mile logistics, and data-driven optimization to reshape local commerce.
By working closely with stores, the platform captures insights such as SKU-level sales velocity, pricing behavior, regional preferences, and working capital cycles.
The startup claims it currently works with more than 900 kirana stores and has supplied over 3 million private-label products across 1,500 SKUs in 25 categories.
'We started OneKiraana with the belief that kiranas need foundational infrastructure to thrive in a world where consumer expectations around quality, packaging and delivery are rapidly changing,' said Bhavin Soni, Co-Founder and CEO, OneKiraana.
'The opportunity is clear: kiranas that upgrade their offerings with the right technology infrastructure - better products, efficient distribution, and enabling intelligence layer - will capture the next wave of consumption and emerge as 'bright stores' in their neighborhoods. Today, we're building the rails - product, mass customization and hyperlocal intelligence - enabling kiranas to build their own brand identity and get control over pricing, aligning our success with retailer success. Over the next 18 months, we will build the end-to-end operating system that lets every neighborhood store compete like a scaled retailer.'
Rema Subramanian, Managing Partner at Ankur Capital, added 'At Ankur Capital, we look for opportunities where technological shifts create new opportunities at scale. We're at a fascinating inflection point in the Indian grocery retail landscape, and OneKiraana is building the complete infrastructure layer that enables mass customization for kirana stores. Technology that enables better products customized to local needs, efficient distribution to pass value to store owners, and last-mile delivery - these three rails working together create a compounding advantage that was earlier only available to larger organized retailers.'