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Phab raises $4 million in funding to expand its protein snack business

Phab raises $4 million in funding to expand its protein snack business

Phab, the Mumbai-based protein snack brand, has raised $4 million in a pre-Series A funding round co-led by OTP Ventures and Chona Family Office.

The brand said the fresh capital will be used for brand building, geographic expansion and strengthening its leadership team as it looks to grow its presence across online and offline channels.

The funding comes just over a year after Phab secured $2 million in a seed round led by OTP Ventures, with participation from Capri Global, Sim & San Law Firm and a group of angel investors.

Founded by Ankit and Gayatri Chona, Phab sells high-protein snacks including protein bars, milkshakes and other nutrition-focused products. The startup said its products are available through ecommerce and quick-commerce platforms such as Amazon, Flipkart, Blinkit and Zepto, as well as modern trade and general trade outlets.

Phab said it has built a 50% offline footprint across modern trade and general trade channels. It also reported a growing dark store presence across Tier II and Tier III cities through quick-commerce platforms, with market share increasing across those channels.

The startup operates in India's increasingly crowded healthy snacking market, competing with brands including The Whole Truth, Yoga Bar, Beyond Snack, Super You and Max Protein.

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Disclaimer: This content has not been generated, created or edited by Dailyhunt. Publisher: Indian Startup News