TATA Enterprise-owned bigbasket has strengthened its association with IPL team Royal Challengers Bengaluru (RCB) as the official quick commerce partner for the 2026 T20 League.
The deal marks the third consecutive year of collaboration between the two brands, following what the company described as a 'strong and successful' association. It also comes after RCB's title-winning campaign last season.
The partnership now extends beyond the men's team to include the RCB women's squad, reflecting a broader engagement with the franchise.
BigBasket said the tie-up is intended to go beyond cricket, highlighting shared values such as speed, reliability and a close connection with the city of Bengaluru.
As part of the development, bigbasket has launched a digital campaign that taps into the heart of Bengaluru's culture. In the campaign film, RCB's Virat Kohli, Krunal Pandya & Devdutt Padikkal are having a lively exchange about kicking off the new T20 season. It builds to digital creator, Danish Sait as Nags, disguised as a bigbasket delivery partner, delivering the punchline: "Everything you need, delivered now."
Speaking about this, Hari Menon, Co-Founder & CEO, bigbasket, said, "We are proud partners of RCB for the last three years, and being both a fan in the stands and the official quick commerce partner is exhilarating. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. We are excited to celebrate Bengaluru's love for the game in even more meaningful ways."