Biryani Bees, a fast-growing biryani and Indian meals brand incubated by Wolfpack Labs, has raised $1 million in funding from the Vivek Oberoi Family Office to accelerate its expansion across India's Tier 2 markets.
The startup will use the funding to expand its current three outlets in Uttar Pradesh to 10 outlets across UP, Madhya Pradesh and other high potential Tier 2 markets.
'We started Biryani Bees with a very simple belief: consumers in India's Tier 2 cities deserve food brands that offer the same consistency, quality and experience they expect from the best national chains, but at a price that works for an everyday meal. This investment gives us the opportunity to take what we have built in Uttar Pradesh and replicate it across markets,' said Nitin Tiwari, Founder, Biryani Bees.
'What attracted us to Biryani Bees is not just the love for the product, but the business model behind it. India's next wave of consumption is going to come from Tier 2 and Tier 3 cities, and we believe there is a massive opportunity to build high quality, standardised and affordable food brands for these consumers. Biryani Bees has the potential to become to Indian food what McDonald's became to QSR: consistent, accessible and trusted. We are excited to partner with Nitin and the team as they take the brand to its next phase of growth,' said Vivek Oberoi.
Prerna Gupta, Co-Founder, Wolfpack Labs, said, 'From the beginning, we wanted Biryani Bees to look and feel like a national brand, not a local biryani business. We built the visual identity, packaging and brand world with the ambition of making Biryani Bees feel as polished, recognisable and aspirational as the global QSR brands people already know and trust. The opportunity now is to take that brand equity and pair it with a highly efficient operating model to build something truly national.'