Indian packaged food company Wingreens World has acquired Bengaluru-based staples and cold-pressed oils brand Safe Harvest in a share-swap deal, as it looks to strengthen its position in the fast-growing health and wellness market.
The acquisition was announced alongside the closure of Wingreens' Series D funding round, led by investor Ashish Kacholia with participation from Alchemy Fund.
The latest funding round brought in more than Rs 120 crore, taking the company's total capital raised to Rs 556 crore.
Founded in 2009 by entrepreneur Rangu Rao, Safe Harvest sells packaged cereals, grains, pulses, millets, flours, spices, cold-pressed oils, natural sugars and honey. It works with more than 100,000 farmers, most of them women, through Self Help Groups and Farmer Producer Organisations.
The acquisition would help expand its farm-to-consumer business, which now spans three brands, Wingreens Farms, Raw Pressery and Safe Harvest, reports said.
The fresh capital will be used to widen distribution, integrate supply chains, invest in innovation and strengthen farmer partnerships.
Wingreens was founded in 2011 by Anju and Arjun Srivastav. The business began with dips and sauces before expanding into snacks, spreads, cereals, pasta, baked chips, granola bars and oats.
Its portfolio now also includes juices, protein shakes, iced teas and other low-sugar beverages through Raw Pressery, which it acquired in 2021 for Rs 100 crore.
Wingreens World reported revenue of Rs 362 crore in FY26, up from Rs 289 crore in FY25. Its losses had narrowed to Rs 65 crore in FY24 from Rs 180 crore in FY23, according to regulatory filings reported by The Economic Times.