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First the chicken ick, now drinkable pizza? The internet is spiralling over Pizza Hut Japan's latest creation

First the chicken ick, now drinkable pizza? The internet is spiralling over Pizza Hut Japan's latest creation

Indiatimes 5 days ago
Just when social media was recovering from the "chicken ick" trend, where people suddenly felt intense disgust while eating chicken because of a weird, unexpected gristle or strange smell, the internet has discovered something that might trigger an entirely new food crisis called "drinkable pizza".
Yes, you read that right.

Pizza Hut Japan has launched a limited-edition item called the Nomeru Pizza Cheese Curry, and the internet cannot decide whether it looks delicious, cursed or both at the same time

 Pexels | Pizza Hut Japans latest invention is part pizza The dish is part pizza, part curry bowl and somehow almost a soup. Instead of the classic stretchy slice situation, this version comes with melted Gouda-style cheese, thick Japanese curry sauce and an overflowing texture so soft that people online are joking they could literally drink it.

And honestly? After the entire chicken ick saga on TikTok and Instagram, this might be the next food item to make people suddenly question everything they are eating.

So what exactly is "drinkable pizza"?

Imagine opening a pizza box, and instead of neatly cut slices, you are greeted with a molten, cheesy curry situation that requires a spoon more than your hands.

That is basically the vibe.

The Nomeru Pizza Cheese Curry uses a hand-tossed crust layered with rich curry sauce and melted cheese designed to blend into a creamy, almost liquid-like texture. Pizza Hut Japan is promoting it as a comfort food that is "so rich and creamy" that it feels drinkable.

 Pexels | Pizza Hut Japans drinkable pizza has officially entered the internets cursed food hall of fame Which sounds comforting in theory.

But on social media? People are deeply divided.

Some users are calling it "peak late-night food". Others think it looks like "a pizza having an identity crisis". And naturally, many people instantly connected it to the viral chicken ick trend, where certain textures suddenly become impossible to tolerate once your brain notices them.

The internet's favourite genre: foods that look slightly concerning

The drinkable pizza is currently available in Japan until 15 June, and whether people love it or hate it, one thing is clear. It has already won the internet.

Because in 2026, food is no longer just about taste.

It is also about the vibes, shock value and whether TikTok decides it is an "ick" or a masterpiece.

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Disclaimer: This content has not been generated, created or edited by Dailyhunt. Publisher: Indiatimes