Scroll through any social media platform today and you'll likely come across a familiar format: a neatly edited "day in my life" video.
At the centre of this trend is curiosity. People have always been fascinated by how others live, but social media has made that access feel immediate and personal. Watching a celebrity wake up, make coffee, attend meetings, and wind down at night creates a sense of closeness that traditional media never offered. It blurs the line between public figure and friend.
Emma | Its important to remember that these videos are still content The appeal of "ordinary" lives
Interestingly, the biggest draw of these videos is how "normal" they try to appear. Even when it's a global star, the content is often framed around simple, relatable moments, making breakfast, working out, or running errands. This sense of normalcy makes viewers feel connected, as if they're seeing a side of fame that's usually hidden.Creators like Emma Chamberlain helped popularise this format by turning mundane routines into engaging storytelling. Her unfiltered, slightly chaotic style made everyday life feel entertaining. Similarly, influencers such as Alix Earle have built massive audiences by sharing candid snippets of their daily schedules.
In India, this trend has exploded as well. Creators like Flying Beast and Sourav Joshi regularly share daily vlogs that mix family life, travel, and work, making viewers feel part of their routine. Lifestyle creator Sarah Sarosh is known for her structured, aesthetic "day in my life" videos that focus on productivity and self-care. Meanwhile, Anushka Sen often shares glimpses of her daily life, blending celebrity access with relatable moments.
Sourav Joshi | Day in my life content also taps into the growing trend of aesthetic living A mix of aspiration and inspiration
For many viewers, these videos are not just entertaining, they're aspirational. Watching someone follow a structured routine, prioritise fitness, or maintain productivity can be motivating. It creates the idea that adopting similar habits could lead to a better lifestyle.At the same time, celebrity routines often come with a layer of luxury, expensive skincare, aesthetic homes, and carefully curated environments. This blend of relatability and aspiration is what keeps audiences hooked. It's not entirely realistic, but it feels just attainable enough to inspire.
The rise of aesthetic living
"Day in my life" content also taps into the growing trend of aesthetic living. Every detail, from lighting to background music, is designed to look visually pleasing. A simple cup of coffee becomes a cinematic moment. This visual storytelling makes everyday life seem more intentional and, in some ways, more meaningful.Creators like Nara Smith have taken this to another level, turning daily routines into almost dreamlike sequences. Her videos, often centred around cooking and home life, feel less like documentation and more like curated experiences.
The downside of constant comparison
However, this obsession isn't without its drawbacks. Watching perfectly edited routines can sometimes lead to unrealistic expectations. Viewers may feel pressure to optimise every hour of their day or compare their lives to what they see online.It's important to remember that these videos are still content, carefully planned, edited, and often sponsored. What looks effortless on screen usually involves significant effort behind the scenes.
Sourav Joshi/ IG | Creators have taken this to another level Why we keep watching
Despite the downsides, the popularity of these videos shows no signs of slowing down. They offer a mix of comfort, inspiration, and escapism. In a fast-paced world, there's something calming about watching someone else go through the motions of their day, even if it's through a carefully curated lens.Ultimately, the obsession with celebrity routines reflects a deeper desire: to find structure, meaning, and a sense of connection in our own lives.