A training programme for certified credit counsellors has been initiated in Uttar Pradesh as part of efforts to strengthen the implementation of the CM Yuva Yojana and expand access to self-employment opportunities for young people.
The programme aims to connect around 1.5 lakh youth with the scheme during the current year. To support this goal, training is being conducted in two phases, covering a total of 75 districts. The first phase includes participants from 50 districts, while the remaining 25 districts will be included in the second phase.
Officials said that a total of 90 certified credit counsellors will be deployed across districts after completing the programme. These counsellors are expected to assist applicants with loan-related procedures, including documentation, project preparation, and understanding eligibility criteria. The move is intended to make the process more accessible, especially for first-time entrepreneurs and small business owners.
The training is being conducted with the support of financial institutions such as the Small Industries Development Bank of India (SIDBI) and the Indian Institute of Banking and Finance (IIBF). The certification course has been approved by the Reserve Bank of India (RBI), and completion of the course is mandatory for individuals to serve as credit counsellors under the programme.
According to officials associated with the initiative, the counsellors will act as intermediaries between financial institutions and micro, small and medium enterprises (MSMEs). Their role will include guiding applicants on loan schemes, preparing financial statements, and helping improve credit profiles. Emphasis is also being placed on understanding credit ratings and maintaining a healthy CIBIL score, which are often critical in loan approvals.
The programme also seeks to involve experienced professionals, including retired banking personnel, to bring practical expertise into the system. By improving financial awareness and simplifying procedures, the initiative is expected to support wider financial inclusion and encourage more young people to explore self-employment.
While the scheme reflects a structured approach to tackling credit access challenges, its effectiveness will depend on implementation at the district level and the ability of counsellors to address local needs.

