Our planet is suffering a lot due to environmental degradation that causes adverse effects on ecological balance and human health besides causing the extinction of some species in some instances. Global warming, Flood, Drought, etc., cannot be excluded from the list of alarming consequences of environmental degradation. Amidst such consequences, the adverse effect of Pollution cannot be ignored. Besides above, as per the available data, it has been estimated that billions of tons of plastic waste are disposed of on land and in water bodies, which is a significant threat to our earth's terrestrial and aquatic health.

Taking lessons from the above, Shivam Mishra, an innovative entrepreneur of the present generation, decided to provide his helping hand to the government to create a sustainable environment. Consumer goods startup Nonic was founded by Shivam Mishra in 2020, when he wanted to make a stand against the tidal wave of one-time-use plastics and eradicate use of plastics in day to day life.”As toothbrush is the first  thing by which we start our day so why not to make a change from there and from there company’s first product bamboo toothbrush was born” says Shivam.Company  have launched 4 skus till now and working on launching more sustainable products. Currently the company is selling toothbrushes,garbage bags,earbuds and coconut scrubs.The ‘Nonic’ products are sustainable, and each purchase from the end-users facilitates getting a step closer towards achieving the desired vision to eradicate single plastic from day to day life.

Till today,Bamboo toothbrushes remain its bestseller.He further stated, “By helping consumers switch from plastic to eco-friendly alternatives we can say that we have prevented over 500 kgs of plastic from going into landfills.” Their flagship product, the bamboo toothbrush is biodegradable, and unlike its plastic counterpart it does not end up in landfills.

Coconut scrub is one of the latest products which was launched in December 2021 to replace traditional plastic scrubs.The nonic scrubs are effective,eco friendly and long lasting. 

Nonic products are packed in biodegradable packaging and does not include even a bit of plastic to deliver its products.All of the products undergo through a quality check  before they are packed and sold.Nonic products can be ordered through company’s website and brand also have offline presences in major retail chain of metro cities. 

Company is now exporting its products to overseas markets like Singapore and Dubai.The startup’s objective is to  make the small steps of change needed towards a zero waste lifestyle.

To achieve this , it has to reach out to as many markets as possible and build around the product values already in place and appreciated by its customers.

“We will continue to consumer’s feedback, address what concerns them, and where we see the possibility of building better alternative products,” said  Shivam.