India's homegrown messaging app Arattai, developed by Zoho, has rolled out a new feature that allows users to convert photos into stickers instantly.
This latest update aims to make chats more fun and personalized, positioning Arattai as a strong alternative to WhatsApp.
Turn Your Photos Into Stickers
With the new update, users can now:
- Click a photo using their phone camera
- Convert it directly into a sticker
- Share it instantly in chats
This feature enables users to create custom stickers, making conversations more expressive and engaging.
Recent Updates: Chat Backup Support Added
This is the second major update for Arattai in recent weeks. Earlier, the app introduced chat backup functionality, allowing users to:
- Backup chats on Google Drive (Android)
- Backup chats on iCloud (iOS)
- Restore conversations whenever needed
This ensures better data safety and convenience for users switching devices.
Strong Focus on Privacy and Security
Arattai has also strengthened its privacy features by offering:
- End-to-End Encryption for all direct chats
- Secure message transmission before delivery
This means conversations remain private and protected from unauthorized access.
Features That Stand Out
Arattai offers several unique features that are not commonly available in other messaging apps:
- Chat using username (no phone number required)
- Store messages, media, and notes in the cloud
- Schedule video meetings via a dedicated 'Meetings' tab
These features make it more than just a messaging app—it's also a productivity tool.
What's Still Missing?
Despite its growing feature set, Arattai still lacks some popular functionalities found in WhatsApp, such as:
- Payments integration
- Events and reminders
- Disappearing messages
- Advanced chat security tools
However, with frequent updates, these features may be added in the future.
Growing Popularity in India
Arattai gained attention as a Made-in-India alternative to global messaging platforms. It has even received support from leaders like Ashwini Vaishnaw and Dharmendra Pradhan, further boosting its visibility.
Final Takeaway
With features like photo-to-sticker conversion, chat backup, and strong privacy controls, Arattai is steadily evolving into a competitive messaging platform. While it still trails behind WhatsApp in some areas, its unique offerings and continuous updates make it a promising choice for users looking for a localized and feature-rich alternative.

