Meta is testing a brand-new subscription plan for Instagram users—and this time, it's not just aimed at creators. The upcoming Instagram Plus plan is designed for regular users, offering exclusive features that add more control, privacy, and customization to the app experience.
While still in the testing phase, this move signals a shift toward premium social media experiences beyond ads and basic functionality.
What Is Instagram Plus?
Instagram Plus is a paid add-on subscription that unlocks advanced features within Instagram.
Unlike Meta Verified, which focuses on identity verification and account protection, Instagram Plus is built to enhance everyday usage, especially around Stories and interactions.
The goal is simple: give users more control and flexibility in how they engage with content.
Key Features Being Tested
Here are some of the standout features currently under testing:
nonymous Story Viewing
One of the most talked-about additions is the ability to view Stories without appearing in the viewer list.
This means you can watch content privately without notifying the creator.
Custom Audience Lists
Users may soon be able to create multiple audience groups instead of relying only on 'Close Friends.'
- Share different Stories with different groups
- Control exactly who sees what
- More flexibility for personal and private sharing
Extended Story Duration
Instagram Plus could allow users to:
- Keep Stories visible beyond the standard 24-hour limit
- Highlight Stories for better visibility
This makes Stories more impactful and longer-lasting.
'Superlike' for Stories
A new Superlike feature may allow users to express stronger reactions to Stories—adding a new layer of engagement.
Viewer Search Tool
Subscribers might get a search option within Story viewers, making it easier to find specific people in large lists.
Story Rewatch Insights
Another useful addition is the ability to see how many times your Story has been rewatched—something not available in the current free version.
Pricing and Availability
Instagram Plus is currently being tested in select countries, including:
- Mexico (MX$39/month)
- Japan (¥319/month)
- Philippines (PHP 65/month)
Since the feature is still under trial, both pricing and features may change before a global rollout.
Why Meta Is Introducing This
Meta is exploring new revenue models as social media platforms move beyond ad-based earnings.
Competitors have already introduced similar subscription models, and Instagram Plus appears to be Meta's attempt to:
- Offer premium user experiences
- Increase engagement
- Create new monetization streams
What This Means for Users
If launched widely, Instagram Plus could:
Give More Privacy
Anonymous viewing changes how users interact with Stories
Improve Control
Custom audience lists allow better content sharing
Add Value
Extra insights and features enhance the overall experience
Final Thoughts
Instagram Plus could redefine how everyday users experience Instagram. While it's still in testing, the feature set suggests a future where basic social media remains free—but premium control comes at a cost.
If Meta rolls this out globally, it could mark a major shift in how users interact with Stories and content on the platform.