Meta is reportedly testing a new premium subscription for Instagram, tentatively called Instagram Plus, which could introduce a range of exclusive features—including the ability to view Stories anonymously.
This upcoming feature is currently being tested in select countries and may significantly change how users interact with Stories on the platform.
Instagram Stories Without Being Seen?
One of the most talked-about features in Instagram Plus is the ability to:
View someone's Story without notifying them
Currently, Instagram alerts users about who has viewed their Stories. However, with this new paid feature, subscribers may be able to watch Stories privately, without appearing in the viewer list.
This could appeal to users who prefer more privacy while browsing content.
New Tools to Track Engagement
Instagram Plus is also expected to offer deeper insights into Story performance:
- Users may see how many times their Story was rewatched
- Enhanced analytics could help understand audience behavior better
These features could be especially useful for creators and influencers tracking engagement.
More Control Over Story Audience
The subscription may go beyond the existing Close Friends feature by allowing:
- Creation of custom audience lists
- Sharing specific Stories with selected groups
This means more flexibility in deciding who sees what content, giving users greater control over privacy and sharing.
Extended Story Duration and Boost Options
Another reported feature is:
- Extending Story visibility beyond the usual 24 hours
- Option to 'Spotlight' a Story once a week for increased reach
This could help users highlight important updates or content for longer durations.
Interactive Features Like Superlike
Instagram Plus may also introduce new engagement tools, such as:
- Animated 'Superlike' reactions for Stories
- Ability to search specific viewers within Story view lists
These features aim to make interactions more dynamic and user-friendly.
Pricing and Availability
According to reports, Instagram Plus is currently being tested in countries like:
- Mexico
- Japan
- Philippines
Estimated pricing:
- Around $2.20/month (~₹200) in Mexico
- ¥319/month (~₹190) in Japan
- PHP 65/month (~₹100) in the Philippines
Pricing may vary depending on the region.
Different from Meta Verified
It's important to note that Instagram Plus is separate from Meta's existing subscription service:
- Meta Verified → Focused on creators and businesses (verification, support)
- Instagram Plus → Designed for everyday users with enhanced features
When Will It Launch in India?
As of now, Meta has not confirmed a launch timeline for India or other markets. The feature is still in the testing phase, and its final rollout will depend on user feedback and performance.
Final Takeaway
Instagram Plus could mark a major shift in how users experience Stories—especially with features like anonymous viewing and enhanced controls. While it offers exciting possibilities, it also raises questions about privacy and transparency.
As testing continues, users should stay updated on official announcements to understand how these changes might impact their social media experience.