The update uses artificial intelligence to better understand users' interests and adjust video recommendations accordingly.

With this feature, Instagram aims to make content discovery more personalised. Instead of relying only on past interactions, users can now directly influence the types of videos that appear in their Reels feed. This means the recommendations will evolve as a person's interests change over time.

The feature is initially rolling out through the Reels tab and will gradually become available globally, starting with English-language support.

What Is the 'Your Algorithm' Feature on Instagram?

The Your Algorithm option allows users to see and manage the topics that influence their Reels recommendations. Using AI technology, Instagram analyses user behaviour such as likes, comments, shares, and watch time to determine interests.

With this new control panel, users can:

• View topics Instagram thinks they are interested in
• Adjust preferences for different topics
• Tell Instagram what type of content they want to see more or less of

According to the company, the goal is to give people a more transparent and flexible way to personalise their Reels experience.

Why Instagram Introduced This Feature

Short-form videos have become one of the most popular content formats on social media. However, many users often feel that recommendation algorithms show repetitive or irrelevant content.

By introducing the Your Algorithm feature, Instagram hopes to solve this issue. The platform says the new tool allows users to actively shape their feed, ensuring that the content aligns better with their evolving interests.

This also helps users discover videos related to hobbies, learning topics, entertainment, or lifestyle preferences that they genuinely care about.

Step-by-Step Guide to Use 'Your Algorithm' on Instagram Reels

If you want to personalise the videos appearing in your Reels feed, follow these simple steps.

Step 1: Open Instagram Reels

Launch the Instagram app and go to the Reels tab where you usually watch short videos.

Step 2: Find the Algorithm Icon

Look at the top-right corner of the screen. You will notice an icon that typically appears as two lines with small heart symbols.

Step 3: Tap on 'Your Algorithm'

Tap the icon to open the Your Algorithm control panel. This section shows how Instagram interprets your interests.

Step 4: Check Your Top Interests

At the top of the panel, Instagram will display a list of topics it believes you like based on your activity on the platform.

Step 5: Adjust Your Preferences

You can now type or select specific topics to indicate what you want to see more of or less of. The system will then adjust your recommendations accordingly.

Step 6: Share Your Interests (Optional)

Instagram also gives users the option to share their interests on Stories, allowing followers to see what type of content they enjoy.

How AI Improves Reels Recommendations

The feature relies heavily on AI-driven recommendation systems. Instagram's algorithm evaluates various signals such as:

• Videos you watch completely
• Content you like or comment on
• Accounts you follow
• Reels you share with others

Using these signals along with your selected preferences, the algorithm gradually improves the accuracy of video recommendations.

A More Personalised Reels Experience

The introduction of the Your Algorithm feature reflects a growing trend among social media platforms to give users greater control over recommendation systems.

Instead of passively receiving suggestions, users can now actively guide the algorithm toward the type of content they want to watch.

For frequent Instagram users, this update could significantly improve their browsing experience by making Reels more relevant, engaging, and aligned with their interests.

As the feature rolls out worldwide, more users will soon be able to experiment with these controls and shape their Reels feed exactly the way they prefer.