This marks Urban Terrain’s entry into India’s fast-growing and mass scale-innovation segment

• Urban Terrain is an outdoor bicycle brand by OneFitPlus - India’s largest connected fitness company
• Priced between Rs 9,000 -- Rs 15,000, the launch expands Urban Terrain's bicycle portfolio into the mass-premium segment
• The company has witnessed 3x growth in FY2022
• Expects Urban Terrain to clock Rs 100 crore in ARR by FY23

Hyderabad, TBD .: OneFitPlus, India’s largest connected & at-home fitness company, announces the launch of ‘Made in India’ mass-premium bicycle range under its brand – Urban Terrain.