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Virat Kohli is one of the biggest names in Indian cricket. Known for his incredible talent and leadership, he became an inspiration to millions.
Virat Kohli owns and has invested in several companies, showcasing his keen business sense.
One8 is a sportswear brand started by Virat Kohli. It has a partnership with PUMA, with whom Kohli launched a line of sneakers in 2017. The brand also includes a chain of restaurants named One8 Commune. Kohli's vision for One8 extends beyond just sportswear, aiming to create a lifestyle brand.
WROGN is a fashion brand co-owned by Kohli, focusing on unconventional styles. The brand is managed by Universal Sportsbiz Pvt Ltd (USPL), and its aim is to break traditional fashion norms. WROGN recently became the sponsor of the Indian Premier League (IPL) team, Royal Challengers Bangalore (RCB), indicating its growing popularity.
Apart from his own businesses, Virat Kohli has invested in various other companies, diversifying his business portfolio.
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Blue Tribe is a startup offering plant-based meat products. Kohli, along with his wife Anushka Sharma, invested in this startup to support healthier and more sustainable food options.
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Kohli invested in Rage Coffee, a coffee brand based in New Delhi, in March 2022. The investment helps Rage Coffee expand its product line and boost its marketing efforts.
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This wellness startup focuses on providing health and fitness products. Kohli's investment in Hyperice supports the company's growth and aligns with his passion for fitness.
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In 2015, Kohli partnered with Chisel Fitness and CSE to create a chain of fitness centres. He reportedly invested Rs. 90 crores in this venture, reflecting his commitment to promoting fitness in India.
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Virat Kohli and Anushka Sharma invested Rs. 2.2 crores in Digit Insurance, a company offering a range of insurance products. This strategic move has helped Digit secure a strong position in the Indian insurance market.
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In 2020, Kohli invested Rs. 19.3 crores in Universal Sportsbiz Pvt. Ltd., which manages his fashion brand WROGN. The investment supports the company's growth and expansion into new fashion markets.
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Virat Kohli owns a 12% stake in FC Goa, a football club in the Indian Super League. His investment in sports outside cricket shows his diverse interests and love for football.
In early 2019, Kohli invested in this Bengaluru-based gaming startup. The investment aligns with Kohli's interest in technology and gaming.
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Virat Kohli and Anushka Sharma opened Nueva Restaurant in RK Puram, Delhi, which serves South American cuisine. This venture reflects Kohli's interest in the food industry.
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Founded in 2014, Sport Convo is a tech startup focused on social networking related to sports. It allows fans to connect with each other and interact with sports stars. Kohli, along with football star Gareth Bale, is a shareholder in the company.
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Team Blue Rising is part of the E1 World Championship, featuring "all-electric" race boats. Kohli co-owns this team with Adi K Mishra, focusing on sustainability and innovation in the world of electric boat racing.
Virat Kohli endorses numerous brands, contributing to his widespread popularity and significant income.
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Kohli endorses Myntra, a leading lifestyle and fashion app, alongside Anushka Sharma. His energy and passion help the brand connect with a younger audience.
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Puma signed Kohli to an eight-year deal worth Rs. 110 crores in 2017. This partnership led to the launch of the One8 range of sneakers. Puma's association with Kohli reflects their shared commitment to sports and fitness.
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In 2023, Kohli became the brand ambassador for HSBC India, a global financial and banking company. This partnership aligns with their shared values of excellence and integrity.
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Noise is a popular tech-driven brand in India that makes smartwatches and other gadgets. Kohli's endorsement helps Noise reach a wider audience.
In 2023, Kohli became the brand ambassador for Star Sports, promoting the Indian Premier League (IPL) and other sports events. This partnership boosts excitement among cricket fans.
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MPL, an online gaming platform, partnered with Kohli in 2019 with a deal of Rs. 12 crores. The success of this collaboration led to a renewal, with Kohli endorsing MPL's campaigns.
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Philips India, a well-known consumer electronics brand, roped in Kohli to promote male grooming products. His endorsement helps inspire men to embrace personal grooming.
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Kohli has been the brand ambassador for Audi India since 2015. This partnership reflects the premium automotive brand's alignment with Kohli's charisma and style.
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Manyavar, an ethnic wear brand, enlisted Kohli as their brand ambassador in 2016. The campaign "Adha-Adha" featuring Kohli and Anushka highlighted the essence of Indian marriage traditions.
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Toothsi, an oral hygiene brand, partnered with Kohli and Anushka Sharma to promote oral care and hygiene. Their endorsement encourages people to take care of their teeth and embrace confident smiles.
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Great Learning, an ed-tech company, appointed Kohli as their brand ambassador to inspire people to upskill and improve their futures.
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Too Yumm, a health-focused snack brand, collaborated with Kohli in 2018. As a fitness enthusiast, his endorsement of healthy snacks had a positive impact on the brand's popularity.
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Luxor, a well-known writing instruments brand, signed Kohli as its brand ambassador in early 2023. Kohli's endorsement brings attention to Luxor's commitment to quality and innovation in the writing industry.
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Volini, a pain relief product under Sun Pharma Consumer Healthcare, partnered with Kohli in 2018. His endorsement reinforces Volini's connection to fitness and active lifestyles.
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Wellman, a health supplement brand, signed Kohli to promote their products in 2019. Kohli's commitment to fitness helps promote Wellman as a trustworthy brand for health supplements.
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Vivo, a leading smartphone brand in India, partnered with Kohli to endorse its smartphones. His energy and popularity help Vivo reach a wider audience.
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Duroflex, a brand that focuses on sleep and health, partnered with Kohli in 2023. The campaign "Great Sleep, Great Health" aims to raise awareness about the importance of sleep.
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American Tourister, a global luggage brand, collaborated with Kohli to promote its products. The campaign "Born To Cross Boundaries" encourages people to explore and travel with American Tourister luggage.
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Shyam Steel partnered with Kohli and Anushka Sharma for its campaign "Hamesha Ke Liye Strong." The couple's popularity boosted the brand's image.
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Avas Living is a luxury residential community in Alibaug, India, with Kohli as its brand ambassador. This partnership reflects Kohli's commitment to community and high standards.
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MRF Tyre, a leading tyre company in India, has been associated with Kohli since 2015. Kohli earns Rs. 12.5 crore each year from this endorsement.
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O'cean Beverages offers hydration drinks and energy beverages. Kohli's endorsement helps attract fitness-focused consumers to the brand.
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Essilor, a French eyewear brand, partnered with Kohli in 2023. The campaign featuring Kohli aims to increase the brand's presence in India.
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Batwrap is an Australian sports equipment brand that partnered with Kohli in 2023. The collaboration includes the "Virat Kohli Electric Blue" collection, allowing users to personalise their cricket bats.
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LivSpace, an Indian interior design company, collaborated with Kohli and Anushka Sharma for its marketing campaigns. Their endorsement brings attention to LivSpace's innovative products and services.
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Herbalife Nutrition, a global wellness company, renewed its partnership with Kohli in 2021. His endorsement promotes a healthy lifestyle and Herbalife's products.
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Hero MotoCorp, a leading motorcycle manufacturer, signed Kohli to promote the "Xtreme 200R" motorcycle in 2018. His youthful energy and popularity align with the brand's message.
Overall, the business deals and endorsements that Virat Kohli undertakes prove that he's not only a proficient cricket player but also a proficient businessperson and influencer. He has personally chosen only those brands with whom he has a shared vision and direction, leading the majority of them to strongly desire his collaboration.