The world of modern dating has already seen trends like ghosting, breadcrumbing and love bombing.

Now, a new term called "puffer-fishing" is making waves online, especially among users of dating apps and social media platforms.

Relationship experts say the trend reflects the growing pressure people feel to appear more attractive, successful or interesting in digital spaces.

Puffer-fishing refers to the act of exaggerating or "inflating" one's personality, lifestyle or appearance while dating online.

The term is inspired by the pufferfish, a sea creature known for puffing itself up to appear larger and more impressive.

In the dating world, this can mean using heavily edited photos, overstating achievements, pretending to have certain hobbies, or creating an idealised version of oneself to attract potential partners.

Experts say the behaviour is becoming more common because dating today often begins online, where first impressions are formed within seconds. Users may feel pressured to compete for attention, leading them to embellish details about their jobs, fitness levels, social lives or even emotional maturity.

Why puffer-fishing can be harmful

While some people may view puffer-fishing as harmless self-promotion, relationship counsellors warn that it can create unrealistic expectations and trust issues.

When someone eventually meets their match in person, the gap between their online image and real-life personality can lead to disappointment.

Psychologists also note that puffer fishing may stem from insecurity and a desire for validation.

Social media culture, influencer lifestyles, and filtered content have contributed to an environment where people often feel the need to present a 'perfect' version of themselves.