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Sony Entertainment Television is increasingly moving its non-fiction advertising proposition beyond traditional measures of reach and GRPs, with brands seeking deeper engagement, bespoke integrations and solutions that can contribute to business outcomes.

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Sony's non-fiction play shifts from reach to active brand engagement: Akshay Agrawal #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Sony's non-fiction play shifts from reach to active brand engagement: Akshay Agrawal

https://www.medianews4u.com/sonys-non-fiction-play-shifts-from-reach-to-active-brand-engagement-akshay-agrawal

Every marketer today is chasing the same playbook - short-form videos, creator collaborations, OTT integrations and performance marketing.

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Owned IP gives a brand the opportunity to compound rather than constantly reset: Sourav Samadder, Onsurity #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Owned IP gives a brand the opportunity to compound rather than constantly reset: Sourav Samadder, Onsurity

https://www.medianews4u.com/owned-ip-gives-a-brand-the-opportunity-to-compound-rather-than-constantly-reset-sourav-samadder-onsurity

Chennai: For Tamil Nadu's retail and consumer brands, the media strategy is increasingly moving beyond simply buying reach. As audiences continue to move across surfaces, right from television, OTT, connected TV, social media to short-form video, advertisers are looking for environments where reach can be sustained and translated into stronger brand salience.

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100 Days, Multiple Festivals: Why Tamil Nadu Retail Brands Are Betting Big on Impact TV #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

100 Days, Multiple Festivals: Why Tamil Nadu Retail Brands Are Betting Big on Impact TV

https://www.medianews4u.com/100-days-multiple-festivals-why-tamil-nadu-retail-brands-are-betting-big-on-impact-tv

Medianews4u.com caught up with Anchit Kapil, Founder, CEO, Creative Director, Crepdog Crew, to discuss how experiential retail, community-building and cultural relevance are reshaping marketing for modern fashion and lifestyle brands in India.

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The most interesting brands are winning on craft, not on drop mechanics: Anchit Kapil, Crepdog Crew #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

The most interesting brands are winning on craft, not on drop mechanics: Anchit Kapil, Crepdog Crew

https://www.medianews4u.com/the-most-interesting-brands-are-winning-on-craft-not-on-drop-mechanics-anchit-kapil-crepdog-crew

On the occasion of World IVF Day, BSV, a Mankind Group Company, earlier this year had launched #FindYourMissingJoy, a digital awareness campaign encouraging couples to break the stigma around infertility, seek timely medical advice, and make informed decisions on their fertility journey.

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Storytelling is one of the best way to handle emotional topics: Sivani Sarma Deka, Bharat Serums And Vaccines #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Storytelling is one of the best way to handle emotional topics: Sivani Sarma Deka, Bharat Serums And Vaccines

https://www.medianews4u.com/storytelling-is-one-of-the-best-way-to-handle-emotional-topics-sivani-sarma-deka-bharat-serums-and-vaccines

Businesses today have access to more consumer data than ever before. Every click, view, purchase and interaction can be measured in real time.

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Indian consumer behaviour gets more fluid beyond demographic segments: Praveen Nijhara, Hansa Research #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Indian consumer behaviour gets more fluid beyond demographic segments:  Praveen Nijhara, Hansa Research

https://www.medianews4u.com/indian-consumer-behaviour-gets-more-fluid-beyond-demographic-segments-praveen-nijhara-hansa-research

As Ganesh Chaturthi brings families and communities together in celebration of faith, tradition and new beginnings, brands are turning to festive campaigns to connect with consumers through stories rooted in culture and everyday rituals.

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Brands bring festive traditions to life through creative campaigns: Ganesh Chaturthi 2026 #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Brands bring festive traditions to life through creative campaigns: Ganesh Chaturthi 2026

https://www.medianews4u.com/brands-bring-festive-traditions-to-life-through-creative-campaigns-ganesh-chaturthi-2026

Medianews4u.com caught up with Mayank Jain, Founder, Kalpraag Kalpraag's growth story is unusual for a young fashion label. Its roots go back to a family textile business established in 1965, which eventually supplied premium fabrics to more than 125 brands.

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Our growth has also come from building the organisation behind the product: Mayank Jain, Kalpraag #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Our growth has also come from building the organisation behind the product: Mayank Jain, Kalpraag

https://www.medianews4u.com/our-growth-has-also-come-from-building-the-organisation-behind-the-product-mayank-jain-kalpraag

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Her Tribe

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