Mumbai: C Com Digital - a full-service digital marketing agency, unveiled the details of its whitepaper study conducted to explore the impact of COVID-19 on the Indian Pharmaceutical industry. The report brought the attention firmly on the urgent need for the pharmaceutical organizations thriving on age-old business models to embrace the world of digital marketing and leverage technology to their optimum advantage. Nearly 35% of the operations of the pharma companies need to be shifted digital, according to the survey.
The study was carried out in collaboration with some of the leading decisionmakers and business consultants from across India to gauge the impact of COVID-19 on their organizations as well as the whole of the pharma industry.
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