After delivering back-to-back successful films in the 2000s, Emraan carved a niche for himself delivering films known for their intense romance, edgy characters and unforgettable music.
Known for his "serial kisser" era with hits like Murder, Jannat, and Gangster, Hashmi has built his image around intense romance dramas that kept the views hooked.
Hashmi took a hiatus from acting in 2014 after his son was diagnosed with cancer and had to go away for his treatment. His choice of filmography has shifted immensely after his return to the industry with notable films like Why Cheat India, Mumbai Saga, Tiger 3 and now, Ground zero.
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Although we can say Hashmi still holds the old charm, his new films feel experimental. Being known for his romantic scenes it is difficult to compete in an era where every movie needs to have an intense romantic angle to sell itself.
While having delivered only a few releases, it seems Emraan's reinvention hasn't struck a chord with the audience yet. As the audience remains nostalgic for his early work, the actor now faces a challenge to bridge the gap between reinvention and expectations.