Today, March 25, March, 3 anniversary of Rajamouli, NTR and Ram Charan's RRR as it released on the same day back in March 2022. On one hand, the film was a mega blockbuster at the box office and even went to the Oscar campaign, but on the other, it started an ugly social media war.
This social media war originated right after the release of the film as comparisons were drawn about the characters played by NTR and Charan. Their fans, quarrelled and had a go at each other regarding the credits for the film.
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At one point, NTR fans started abusing Rajamouli with the worst of language and shared multiple posts about how their Hero must never work with the master craftsman again. Charan's fans instigated it further and expectedly so as well.
Despite the tremendous success of the film, as an entity, it was the starting point of a highly abusive social media war between both sets of fans even to this date.
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A film that was expected to bring together two warring fandoms ended up creating a wider gap and pushing them into open war. The sad part is that Rajamouli, after all his efforts is still continuing to take abuses from NTR's fans to this date.
On one hand, RRR is one of the best marketed films in the last decade and on the other hand, it is also one of the most detrimental films that further plummeted the social media scene in the Telugu market.
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Nevertheless, it is still a proud exponent of Indian cinema, and more importantly Telugu cinema, so RRR will always hold a pinnacle position in the Telugu cinema scene.