Contrary to the subscription-based model of popular OTT platforms, this is a bold move by Aamir.

In recent years, the industry has become highly dependent on OTT platforms for buying films, often resulting in these platforms dictating the course of a film after its theatrical release.

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With Sitaare Zameen Par, Aamir has chosen not to sell the digital rights to OTTs. Instead, he will retain them and upload the film on YouTube, where viewers can buy or rent it.

This model has never been tried before in Bollywood, and everyone is eager to see how it unfolds.

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Think about it: the average viewership for Hindi content is around 50 lakh. If even a portion of that audience is willing to pay ₹100 (hypothetical) to rent or buy the film, the project could still earn ₹50 crore.

While these numbers are hypothetical, it's clear that if this model succeeds, it could completely transform the way Bollywood approaches OTT and digital releases. In addition to box office numbers and OTT rankings, there could be a new metric to calculate the success of films.

While the biggest drawback remains piracy, the model comes with some notable advantages.

If audiences know ahead of time that they'll need to pay for the film even after its theatrical release, they may feel that watching it in theatres offers better value.

Additionally, when people pay for something, they tend to engage with it more deeply, discuss it longer, and pay more attention to the content.

Aamir's plan isn't foolproof, but he has never backed down from a challenge. If this works, it could set the stage for a new era of film releases in India-and maybe even globally.