As we reported earlier, a short video clip from a Bollywood podcast went viral carrying defamatory remarks about Allu Arjun. In the clip, the guest, Kaveri Baruah, a brand manager, made claims suggesting that Allu Arjun's team imposes shocking conditions before interviews.
She alleged that interviewers are told not to look him in the eye or shake his hand, among other things.
Soon after the clip gained traction, Allu Arjun's team issued a press release, calling the claims baseless and defamatory. They made it clear that none of the allegations were true and stated that they would take legal action.
Many assumed the matter would end there. Instead, the podcast host Sweekriti added fuel to the fire.
She announced that she had removed the video, claiming her guest ( Kaveri Baruah) faced harassment from Allu Arjun's PR machinery and bot accounts. She insisted the discussion was factual and professional, a claim that has been widely disputed.
In her statement, she went a step further and labelled Allu Arjun and his team as "sheer losers" and "power hungry."
That remark triggered fresh backlash. On one side, Allu Arjun's fans pushed back strongly. On the other, Bollywood podcaster jumped in attacking Allu Arjun and his team with the harsh language.
The controversy has now blown up well beyond the original clip. Whether this ends here or moves into a full legal defamation case is something only time will tell.