Allu Arjun has been one of the most bankable commercial heroes in South Indian cinema in recent years. The kind of consistency that he maintained and delivering commercial films peaked with Pushpa.
Now, Allu Arjun appears to be trying something out of the ordinary with his upcoming film with Atlee. A brief glimpse of this is given in the new video that was released by Sun Pictures.
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Marking the occasion of Allu Arjun's birthday today Sun Pictures who are bankrolling the upcoming film of the Allu Hero dropped a glimpse.
This glimpse starts from Sun Pictures office in Chennai and fly to Los Angeles in United States, where Allu Arjun and Atlee are seen working on something out of the ordinary.
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The talented duo is seen interacting with several Hollywood VFX supervisors and top grade technicians. The main thing that catches the attention here is that they're seen exploring cinematic visualisation through peculiar creature-like creations.
We also see a 3-D mapping of Allu Arjun, which could be an indication that his character will also be largely and handed through computer Works in this film.
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It is very much evident that Allu Arjun and Atlee are thinking outside the box. By the looks of it, they appear to be working on something on the lines of a creature-based world building exercise.
When it was announced that Allu Arjun would be working with Atlee, a proper commercial mass film was expected. But that is not even remotely the case, if this glimpse is anything to go by. They are going beyond commercial tropes, this time.
With peculiarity and desire to try new commercial elements, come its own set of risks and nativity matching prospect. So the responsibility is now on Allu Arjun and Atlee to get this absolutely right.