The craze for Pushpa 2 is rampant across the country, and it is clear that the fans will flock to the theater for the show, no matter the cost.

But it seems like the price is going to be too harsh on everyone.

The prices for the tickets at the Mumbai-based PVR Maison Luxe screens were hiked to Rs. 3000. A similar hike in price is being observed nearly everywhere. The makers are doing this at the last moment. And it might affect the business model.

Pushpa 2 Incident: Will Govts Cancel Special Shows?

The movies in India are for the masses, and thus, prices are necessary to be "inclusive" for all the brackets of viewers to ensure a good earning. However, the makers of Pushpa 2 and other films of the year, like Bhool Bhulaiya 3, have increased the prices by 20% flat.

The hike in price will surely motivate the audience to move away from the theaters. And if the theaters themselves try to regulate the price, they will be at a loss. Either way, the theaters will go broke if this continues.

What Is Pushpa 2's Official OTT Platform?

The owners of theaters are expressing outrage. Making statements like "It's telling audiences to visit cinemas only 5 times a year." And that it's "exploitative, and it's not fair to the audiences." Still they continue to suffer amidst rising competition and price hikes.

As for the audience, there are plenty of options out there. Perhaps the prices will outweigh the wait for OTT release.Or maybe piracy would appear to be a much more preferable option at this point.

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The use of such practices continues to draw the public out of the theaters. Which already suffered a lot from the Covid period. Either way, the greed of makers might just be the reason for deteriorating cinema culture.