Frustrating! Non-Skippable Anti-Tobacco Ads On OTT: Does Government Think Audiences Are dumb?

The Union Health Ministry's latest proposal for mandatory non-skippable anti-tobacco ads on OTT platforms is causing quite a stir.

According to the draft amendments, all films, regardless of their origin or CBFC certification, must display anti-tobacco health spots of at least 30 seconds at the beginning and middle of movies.

Additionally, an audio-visual disclaimer about tobacco's harmful effects must play for 20 seconds as soon as the content starts streaming.

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These ads on OTT platforms are simply an obnoxious and pointless rule. These platforms already offer a vast array of adult content, and their audience is far from innocent.

Forcing such ads onto viewers feels like an insult to their intelligence. Smoking, in this context, isn't even a significant issue, yet the government is choosing to disrupt the flow of shows with bland, unskippable ads that no one needs to be reminded of.

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It's not only unnecessary but also frustrating, spoiling the entire viewing experience with these repetitive interruptions. Ridiculous, indeed.