The song Rai Rai Raa Raa from Peddi, starring Ram Charan, has been trending ever since its release. Fans have appreciated the song's energy and visual appeal.
However, many viewers have also raised a major concern about its choreography style.
Several fans believe the choreography appears designed mainly for vertical formats such as Instagram Reels or YouTube Shorts. They say the dance steps look tailored for short clips that can be easily shared on social media platforms.
This observation has triggered a wider discussion about choreography trends in recent films. Many modern songs place the lead actors in the centre of the frame. The steps often involve minimal movement so that the performers stay within the same frame.
The goal of this approach is to create simple hook steps that audiences can easily recreate. Once these steps become popular, short clips can quickly turn into social media trends. This strategy helps promote songs through user generated content.
Examples of this pattern can be seen in songs like Panwadi and Bijuria from the film Sunny Sanskari Ki Tulsi Kumari. In these numbers, the lead actors remain in the centre for most of the choreography. Their movements are limited to small steps or slight forward and backward motions.
A similar style was also noticed in the song Peelings from Pushpa: The Rule. In this track, Allu Arjun and Rashmika Mandanna mainly move forward or backward while performing. This framing allows the visuals to fit perfectly into vertical social media clips.
Some fans argue that this marketing focused approach may affect the quality of dance sequences in films. Dance and music have always been major highlights of Indian cinema. They believe creativity should not be limited only to viral potential.
At the same time, others feel a balance between creativity and shareability is possible. The song Shararat from Dhurandhar is often cited as an example. The choreography uses the entire set, and background dancers interact actively with the lead performers.
Despite this more dynamic staging, clips from Shararat still went viral on social media. The track itself also gained strong popularity online. This example shows that creative choreography can still achieve wide reach.
Fans ultimately hope filmmakers maintain the artistic quality of dance numbers. Social media visibility is important, but it should not come at the cost of creativity. Many believe preserving strong choreography will keep film songs memorable for years.

