The film's outdated storytelling didn't connect with today's viewers. Emotions felt flat, and even the action sequences-usually a Murugadoss strength-appeared uninspired.
This marks a dramatic drop in form for a filmmaker who once delivered blockbusters. The mismatch between expectations and execution couldn't have been more stark.
In a recent interview, A.R. Murugadoss claimed that the Hindi language barrier was a major issue: "I feel like I'm handicapped when I do Hindi films… From Tamil they'll translate to English then Hindi, so I won't understand what they speak." While that sounds like a sincere confession, it also feels like a weak excuse for creative failure. Filmmaking isn't just about language-it's about connecting with audiences through vision and storytelling.
It's important to note that Murugadoss has already delivered successful Hindi films like Ghajini and Holiday, so the idea that Hindi alone is the problem doesn't hold water. Additionally, his last South Indian films like Darbar and Spyder also bombed, and those didn't involve any Hindi translation barriers. The language excuse falls apart when we look at his recent track record.
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What's actually holding him back is his filmmaking style, which feels stuck in the past. Viewers today demand fresh concepts, authentic emotion, and relevant themes. Unfortunately, Sikandar leaned too heavily on Salman Khan's star power and reused ideas that felt dated. It came across as a film made for an audience that no longer exists.
Many directors have succeeded in languages they didn't grow up speaking. What separates them is their effort to adapt, collaborate, and understand shifting audience expectations. If Murugadoss wants to make a comeback, he'll need to rethink his creative approach. Because Sikandar didn't fail because of Hindi-it failed because it lacked originality, relevance, and heart.
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SaumyaSaumya is a passionate Telugu movie addict and an avid binge watcher of OTT platforms, covering Bollywood, Tamil, Kannada, Malayalam, and international cinema. With a decade of experience at M9 News, Saumya brings in-dep…

