After delivering a blockbuster last year with Jailer, Superstar Rajinikanth is back at it with Vettaiyan which is releasing tomorrow, 10 October.

Excl: U.S. Pre-Sales - Tamil Strong, Telugu Weak

Ahead of the film's release, if we look at the advance bookings, they have been pathetic to say the least.

The film reportedly has under Rs 1 crore bookings in the Hyderabad city belt which is a negligible number for a superstar like Rajini.

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A similar, if not even poorer trend is being observed all across the Telugu states, say reports. It is confirmed that the film will open on a very poor note at the box office.

While the lack of effort to bring the film closer to the Telugu audience with a relevant title is on one side, the Telugu marketing has been non-existent to say the least.

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A poorly executed trailer, lack of follow-up material and the overall lack of effort to appease the Telugu audience have resulted in the film going absolutely nowhere at the Tollywood box office.

Vettaiyan could be a case study of how not to market a superstar film in Telugu, as such has been the lethargic campaign associated with the film. The team didn't even have the courtesy of giving a relevant Telugu title to the film.