But this isn't a new trend. It's been happening for quite some time, though it's only now becoming a topic of open discussion.
During Navratri, long nights of Garba and Dandiya bring thousands of young people together. Naturally, social bonding increases, leading to more private interactions.
Pharmacies and even paan shops prepare in advance, stocking extra condoms to meet the surge in demand.
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Reports suggest that sales rise by 25% to 50% during this festive period, depending on the location.
Interestingly, a similar trend is seen during the monsoon season, when people spend more time indoors and intimacy tends to increase.
While this might surprise some, it's a well-established reality within Gujarat's vibrant culture.
Some health data also indicates a rise in unplanned pregnancies and emergency cases after Navratri, highlighting gaps in awareness or correct contraceptive use.
This pattern points to a shift people are using protection more than before, but there's still a need for better sex education.
For many, this side of Gujju life is unexpected. But within the state, it has become part of the social reality a mix of tradition, modern behavior, and quiet truths.