Directed by Lokesh Kanagaraj and starring Rajinikanth, the film has built strong hype through its songs, trailer, and massive cast.
However, a major concern has emerged.
In India, Coolie won't be screened in IMAX during its opening weeks. Yash Raj Films has booked all 33 IMAX screens for their film War 2, which releases the same weekend.
This puts Coolie at a disadvantage, especially for viewers who want a premium theatrical experience of seeing so many stars on the big screen.
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To counter this, fans are suggesting a practical idea - convert Coolie into IMAX format and hold a one-day premiere in the US.
The estimated cost of conversion and logistics is around 2-3 crores. But trade experts say it could generate an additional collection of $400,000-$500,000 from the US alone due to high IMAX ticket prices.
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This would help distributors reduce risk, especially given the big clash with War 2. With the buzz clearly in Coolie's favor, a premium IMAX event could create even more excitement and boost overseas collections.
The film already has momentum. A smart strategic decision like this could further elevate its release and help recover lost ground in India's IMAX circuit. With two months left, the makers still have time to act.