It escalated to the point where a full-fledged theater bandh was announced.
The rest is history.
After a meeting with producers, the bandh was called off, and the month of June now features several major releases, including Pawan Kalyan's long delayed film Hari Hara Veera Mallu.
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In this context, Allu Aravind addressed the media yesterday.
The purpose of his press meet was simple: to clarify to Pawan Kalyan that he is not against him or his film in any way.
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Today, following Aravind, Dil Raju held a press conference where he spoke at length.
To sum it up, Dil Raju made it clear-though indirectly-that the bandh was planned well before Hari Hara Veera Mallu had even confirmed its release date. That's a fact.
However, Dil Raju hinted that 'someone' within the group-specifically from the producers' circle-smartly diverted the issue to make it seem like the strike was targeted at Pawan Kalyan's film.
He didn't name anyone, but it was evident that this unnamed producer, who Dil Raju suggested belongs to a rival camp in the ongoing revenue-sharing debate, used the situation to their advantage.
Dil Raju said the producer tried to show loyalty to Pawan Kalyan and distorted facts to shift the narrative for his own benefit.
That was the core takeaway from Dil Raju's press meet, aside from expected reassurances like, "I would never oppose Pawan Kalyan's film," and so on.
Within industry circles, however, it's quite clear who he was referring to-this has already been the talk of the town for the past few days.