Everybody knows by now that Alia Bhatt's highly anticipated project with Vasan Bala turned into a low blow for the actress. It performed terribly at the box office and didn't earn any critical acclaim either.
It competed with Vicky Vidya Ka Woh Wala Video and released during the Dussehra holiday but nothing could boost its earnings. It is expected that the film will hardly close around 30 crores and become one of the lowest performers of Alia's career.
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In spite of Dharma Productions backing, what went wrong for Jigra? People are blaming the faulty marketing of the film and the project of Jigra as an intense action film but not delivering the same.
Vasan Bala is known for quirky and experimental projects and collaboration with a commercial film like Jigra didn't sit well with fans. He has worked on films like Monica O My Darling, Mard Ko Dard Nahi Hota and Rukh.
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There was a void in the delivery of trailers and what the film delivered. Audiences believe that they couldn't connect with the characters and storyline.
It might be possible that the OTT release would expand the film's reach with fans that can appreciate the project.