Ram Charan's much-anticipated political action-drama Game Changer has crashed at the Hindi box office on its fourth day.
Despite a decent opening of Rs 7 crore on Day 1 as claimed by the makers themselves, the film, by its first Monday, dropped drastically, collecting just Rs 2 crore, taking its four-day total to a disappointing Rs 23 crores net.
While the opening weekend saw a flat run with Rs 21 crore, the significant drop in collections on Monday, around 75% from Friday, raised warning bells.
According to trade pundits, the fall looks big because the first day collections were pumped up by self-bookings and block bookings by the makers.
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According to them, the first day organic collections were around Rs 4 crore, but the makers did self-bookings and pumped it to Rs 7 crore.
If we consider organic collections, then the fall on Monday is 40-50% from the opening day, which is not too bad.
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The Pan-India movie will have to collect around Rs 60 crore net in the Hindi belt in order to bag a Hit verdict. From here, the journey towards breakeven looks difficult.
The lifetime collections of Game Changer are heading towards Rs 40-42 crore, which will be a poor result for Ram Charan in Hindi.