The other day, there were reports that Deepa Arts closed the Ceeded Business of the film.
They are claiming that they brought the film for 27 Crores including GST. This is a Stellar deal because the Ceeded Business of Pawan Kalyan's much-hyped OG only fetched 23 Crores including GST.
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Deepa Arts is relatively less active player in Ceeded distribution. They only have Amaran to their credit so far.
So, the clearance is very important.
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The Exhibitors should come forward with big advances trusting a relatively less active distributor and a producer who do not have a lineup in case something goes wrong.
The business of the remaining areas is still open.
The Producer is quoting 60 Crore NRA for the Nizam rights.
Mythri Sasi approached the producer but was taken back by the 60 Crore quote. Mythri is in a position not to bargain because they are doing a film with Pawan Kalyan right now.
Bargaining will send wrong signals to Pawan Kalyan and may create unnecessary headaches, they are worried.
Also, it is not wise to decrease the market of their own actor when they will open the business sooner or later.
Ratnam also has a due of around 1.5 Crore to Mythri towards Rules Ranjan pending for two years. So, he is unable to induce confidence in them.
Sirish also reportedly met to AM Ratnam for Nizam Rights but even he is not able to close the deal.
Both SVC and Mythri are playing the waiting game as of now.
The situation is more or less the same in the remaining areas.
But Ratnam is claiming HHVM to be another Baahubali and so is refusing to budge.
Meanwhile, all of sudden, OG Business deals are getting closed and the news are floods social media which is another inconvenience for AM Ratnam.
If the business is speed for a film release in two and a half months than the film releasing in less than two weeks, it speaks of a different story.