The official tally would be released later in the day tomorrow and prior to that, the box office estimates are suggesting that the film could be opening in the range of ₹65 crore.

This is primarily due to the paid premieres which were orchestrated at large capacity.

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However, the crucial problem for the film is going to be to hold the momentum over the weekend, considering the rather weak word of mouth. The reviews have also been pretty dull.

Hadn't it been for Pawan Kalyan's aura, Veera Mallu could not have opened on such a note at the box office, considering the extreme delay in production.

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But it must be primarily noted that star hero power will work only on day one and the rest of the performance will ultimately depend on the content, which is going to be the cause of concern here.

It has to be seen how this period action would hold its ground over the weekend now. There is also competition with Kingdom, which is going to release on July 31, and it will also actually eat into the revenues from next week.

AkhilAkhil, a passionate young writer, started his journey at M9 News and has since become a key member of the team. With a deep love for Telugu cinema, Hyderabad city news, and a keen interest in general affairs, Akhil bring…