Vishwak Sen's Laila is set for release on Valentine's Day, February 14th. As with most of Vishwak Sen's films, controversy has already surrounded it.

At the film's pre-release event, character artist 30 Years Prudhvi Raj made a satirical dig at the YSR Congress, which upset its supporters. In response, YSRCP's social media called for a boycott of Laila, trending the hashtag online.

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Realizing the situation, Vishwak Sen quickly held a press meet, apologizing on Prudhvi's behalf and urging everyone to watch the film, emphasizing the collective effort behind it.

However, in an unexpected turn, Vishwak Sen later posted an Instagram story showing his middle finger along with cryptic messages, seemingly referencing the ongoing controversy with YSR Congress and its supporters.

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This move feels unnecessary for an actor on the rise. First, no star wants to be politically branded, as it can hinder their growth. Second, when a film is nearing release, posting provocative images after issuing an apology only harms its prospects.

While he might believe that "any publicity is good publicity," for a small film, negative publicity is the last thing it needs. Instead of letting the film speak for itself, amplifying controversy is a misstep.

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Vishwak may have thought he was gaining the support of TDP and Jana Sena supporters, who oppose YSRCP's social media boycott of Laila. But in reality, there's no guarantee that those supporting him online will actually buy tickets and watch the film in theaters.

Likewise, YSRCP supporters who have taken an anti-stance likely wouldn't have watched the film anyway. In the end, this entire controversy is an unnecessary and ineffective strategy.

Films do best when they steer clear of political branding, as history has repeatedly proven.

Ultimately, Laila's success will depend on its content. If the film delivers strong content, none of this will matter. But if it's weak, no controversy will save it. We'll have to wait and see where Laila lands.