He followed it up with a few more decent runs and scored big with A Aa in 2016, directed by Trivikram Srinivas. The film became one of the biggest hits of his career and gave him the much-needed momentum.

However, his winning streak didn't last long. After Bheeshma (2020), which was a big success, Nithiin hasn't managed to deliver a solid hit. Films like Check, Maestro (OTT release), Macherla Niyojakavargam, Extra - Ordinary Man, Robinhood, and now Thammudu have all flopped miserably.

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Thammudu, which released with decent expectations - especially under Dil Raju's banner - ended up as a total disappointment. In fact, some viewers even felt that Robinhood - itself a disaster - was better in comparison. This marks Nithiin's seventh consecutive flop since Bheeshma, a streak that's now becoming hard to ignore.

In today's competitive industry, such a long string of failures not only hurts the actor's standing but also affects producers financially.

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Despite the loss from Thammudu, producer Dil Raju is still backing Nithiin. The duo is set to work together again in a new film titled Yellamma, directed by Balagam fame Venu Yeldandi.

With mounting pressure, Yellamma could be a make-or-break moment for Nithiin. The actor now needs a solid hit - not just to silence critics, but to regain his confidence and remain relevant in an industry that quickly moves on.