SS director Rajamouli might have believed he was creating the biggest multistarrer in the history of Tollywood for the current generation.

However, little did he know he was also introducing a toxic fan culture and escalating fan wars. The rest is history-RRR became a blockbuster not only in India but also in the West. But it left behind an indelible mark on Tollywood fandoms, amplifying fan wars and abuses to unprecedented levels.

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A section of fans and Rajamouli himself branded one of the RRR heroes as a "side hero," and this propaganda worked to the extent that many started to believe it, even though the director gave equal importance to both heroes in the story.

Post-RRR, fan wars turned uglier, focusing on questions like, "Who is the bigger star?" and "Who commands more stardom and collections?"

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Since then, NTR teamed up with Koratala Siva and delivered Devara, an average product that turned into a solid profitable venture, collecting $6 million in North America.

On the other hand, Ram Charan collaborated with proven pan-India director Shankar but delivered a massive disaster, resulting in over 50% losses for the U.S. distributor.

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Not just in box office collections but also in terms of stardom, NTR is miles ahead when comparing their post-RRR projects.

Now, Ram Charan faces his biggest challenge-to deliver a massive hit and prove that he cannot be underestimated.