An unexpected controversy blew up on social media about a Jewellery Brand and that spilled over Junior NTR who has been endorsing it.
The brand apparently invited a London-based Pakistani Instagram influencer to a showroom opening abroad.
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Social media users unearthed Khalid's earlier posts criticizing India's military actions, describing them as "cowardly" and accusing the country of hypocrisy.
The Brand has become a target of Right Wing for working with an influencer who is anti-India. The Brand is already fighting a legal battle to remove the posts that label it a "Pakistan sympathizer".
The company already clarified claiming the engagement was via a third-party agency, not a long-term campaign, and blacklisting that agency after the controversy surfaced.
The issue was now directed towards Junior NTR who is the Brand Ambassador of the Brand.
The Telugu Twitterati of other hero fans were egging the Right Wing against the actor pointing out that he has been endorsing an anti-India brand.
NTR has first endorsed this particular brand in 2011. Along with NTR, many other stars were endorsing it in different languages. They have renewed him as the Brand Ambassador again in 2023.
Brand Endorsements does not work like either of the parties can pull out after ever social media outrage. There will be contractual obligations. It is not a child play to pull out whenever.
Moreover, if there is any mistake of the brand here, it is more of an ethical issue.
There is nothing legally wrong. Government of India did not ban brands working with influencers of any country. Moreover, the brand has invited this particular influencer in another country.
So, there is no legal ground for NTR to severe ties.
If this issue has become serious, even though there is nothing illegal, NTR may reconsider renewal when the contract expires. That is the only option he has.
The enthusiasm of Telugu film fans combined with Right Wing's motivation to label everyone as Anti-India resulted in this.
Tags: Jr NTR#TOPSTORIES
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Leave this field empty if you're human:About the AuthorAkhilAkhil, a passionate young writer, started his journey at M9 News and has since become a key member of the team. With a deep love for Telugu cinema, Hyderabad city news, and a keen interest in general affairs, Akhil bring…ADVERTISEMENT