As the OTT realm continues to grow and have a broader community, the amount of advertisements are also increasing rapidly to generate more revenue.
Gambling ads are commonly showcased during the IPL season or during any live sporting event in most of the channels. OTT also aims for the same as many gaming and gambling apps are being promoted by some platforms as the part of their regular advertisements.
BB8: Nikhil Falling, Gautham Rising
The main problem arises when kids see these ads while watching their child based content on OTT. Parents have grown concerns regarding the product being shown in these ads which might manipulate children.
According to numerous recent surveys, around 60 per cent of parents have encountered inappropriate advertisements in online content for children. Most of these adverts include topics like Gambling, undergarments and sexual wellness.
Kanguva OTT: Scary Days Ahead for Suriya
Most of the parents demand high penalty on these platforms for violating age inappropriate guidelines. Obscene and vulgar adverts might create psychological damaages to children.
As a new era of OTT surfaces around, it is essential to target children with friendly based adverts which also add to their overall growth instead of prioritizing style and vulgarity.