Despite flopping at the box office, films like Jigra, Khel Khel Mein, Auron Mein Kahan Dum Tha, and Yodha are still being acquired by OTT platforms.

These platforms, usually cautious about spending, are willing to take on these films because of the star power attached to them. Deals were made when the films were first announced, based on the stars' names alone.

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Experts point out that some films may actually perform better on OTT than in cinemas.

Platforms acquire these films for long-term contracts, often for five to ten years, and expect to eventually break even as the films stay available on their platforms as lifetime content.

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Even though these films did poorly in theaters, OTT platforms are still pursuing them because of the stars and banners involved.

The acquisition price now includes both an upfront fee and performance-based payments, depending on box office numbers or viewership on the platform.

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However, audiences have made it clear they prefer strong content over star power. This is reflected in the box office performance of these films, with Jigra earning 30 crore, Auron Mein Kahan Dum Tha earning 8 crore, and Khel Khel Mein making 40 crore.

OTT platforms have learned from past mistakes and now negotiate deals based on a revenue-sharing model, where producers are paid based on the number of views the film gets.

They no longer bundle multiple films together and instead focus on individual titles.

Though there's still a preference for films with big stars, platforms insist on a minimum guarantee before finalizing deals.

Ultimately, OTT platforms are still eager to secure films with star power, understanding that stars can still drive viewership, even if the film itself doesn't succeed in theaters.

However, adjustments may be made in future deals if the films don't perform as expected.