A surprising news has come out amidst the buzz regarding the upcoming wedding of Naga Chaitanya and Sobhita Dhulipala.

Rumours are being speculated that Netflix may have begged for the streaming rights to the wedding, for a whopping price tag of 50Cr!

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This news, if true, only reaffirms the growing culture of streaming platforms capitalizing on celebrity weddings, as seen in the case of Nayanthara and Vignesh Shivan's wedding which got converted into a Netflix documentary.

According to reports, the wedding rituals of Naga Chaitanya and Sobhita Dhulipala will be 8 hours long, making it a perfect opportunity for Netflix to capitalize.

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Social media has been filled with reactions ever since this news started circulating. One user said, "Streaming rights for a wedding? Welcome to the Netflix era!"

Another user questioned converting everything into a business opportunity as he commented, "Weddings are becoming reality shows-where's the intimacy?"

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This news only highlights the ever-growing celebrity culture of turning personal celebrations into global entertainment for business.

With the official announcement still under wraps, fans await for comments from the celebrity duo on the same.