Prabhas is taking a break from back-to-back pan-Indian action films with Raja Saab, a festive comedy set for release on 9 January ahead of the Sankranti season.
The shift in genre has created curiosity among his fans and the trade circles.
The makers appear slow with the promotional campaign, as no new material has been released in recent weeks. After the trailer came out, the team shared no major updates. The planned song for early November also missed its schedule.
Some people say the makers look overconfident about Prabhas' box office pull and are treating the promotions lightly. They point out the lack of fresh content and the silence around the film at a crucial time.
For a superstar like Prabhas, this does not create much trouble. He is one of the few heroes who can draw huge crowds without heavy promotions. His name alone pushes audiences to theatres in large numbers.
This was proven with Adipurush, Salaar and even Kalki, where Prabhas barely stepped out for promotions. The teams did not release much video or audio content either, yet these films performed well where it mattered most.
A similar strategy now seems active for Raja Saab. The makers appear fully confident in Prabhas' box office strength and are relying more on his star power than a regular promotional build-up.