This shift in interface is made by Prime Video where they added the Continue Watching section on the fifth row, and added all the rented movies or newly added movie and series on top, so users are now frustrated because they have to find the "Continue Watching" section, instead of having it as a first option when they open the platform.
This is leaving users to scroll unnecessarily just to resume what they were watching.
This move might be a minor glitch but this has left subscribers utterly disappointed.
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For an OTT platform, the new layout prioritizes promotional content and monetized banners, making it clear where the platform's current focus lies.
Many users suspect that this is another trick for monetization.
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But while this may serve Prime Video's commercial interests in the short run, it compromises user satisfaction.
A seamless viewing experience has always been one of the strongest selling points of streaming platforms, by not fulfilling that criteria Prime Video is making a big time mistake.
Manaswini KManaswini is a senior writer with extensive experience covering Telugu cinema, as well as the broader Indian film landscape, including Bollywood, Tamil, and other regional industries. With a strong focus on NRI (Non-Resi…