The platform has renewed its subscription plans and has introduced advertising between streaming. And for ad-free streaming, users will have to pay more.
They did it without giving a prior notice with enough time.
Subscribers are frustrated and many of them have taken it to social media to complain about it. Users are saying that now unsubscribing to the platform looks like the only way.
People have some valid justifications behind this outrage too. OTT platforms started because people wanted to have uninterrupted streaming without any ads. Now, almost all the platforms in India show ads. Even Prime Video is going the same way.
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This makes people consider set top boxes once again. The shift from television to OTT happened because of ads, and television is still a lot cheaper than OTT.
Prime Video is one of the biggest OTT platforms in India and with these policies it is breaking the trust of the users. If this many subscribers really cancel their plans, the platform will not hold status that is does now.